New Mexico Public Education Department

Client: New Mexico Public Education Department

The New Mexico True Summer Reading Challenge is a free reading program dedicated to stopping the “summer slide” by encouraging our New Mexico students to read more books over the summer break. Reading is the foundation for learning, and when our students read well, they are better positioned to succeed academically, in the workplace and in life.

2014–2018 New Mexico True Reading Challenge Campaign

Services Provided:

  • Branding
  • Collateral