A Bit About What We Do

The Waite Company, based in Florida and New Mexico, is an award-winning, results-driven, strategic communications firm specializing in all aspects of “free” and paid media messaging, public outreach and education, and corporate branding and design. Our specialty lies in finding and recommending the best way for our clients to deliver their messages, and then working with them to achieve measurable results.

Our process is tied to strategic planning, and no method of communication, whether traditional or cutting-edge, is beyond our ability to produce. If your organization is struggling to develop creative, relevant, and timely content, or if you want to pursue a communications strategy that is more flexible, measurable, and perfectly-adaptable to your unique needs and audience, then we may be the right communications firm, for you.

EcoSmart PR
Small Business Support

Our Agency Specializes In

Strategic Communications

  • Strategic Planning
  • Message Consulting
  • Budget Development
  • Brand Effectiveness Assessment
  • Message and Brand Delivery Options
  • Visual and Written Content Review and Alignment
  • Fundraising Strategies and Grant and Proposal Development
  • Stakeholder Communications
  • Inter-Agency Message and Process Alignment
  • Political and Government Affairs Consulting
  • Policy Research and Positioning Recommendations
  • Crisis Aversion Strategies

Public Relations

  • Grassroots and Grasstops Public Education and Mobilization Campaigns
  • Coalition Development
  • News Media Relations and Media Training
  • Press Events, Ribbon-Cuttings, Open Houses
  • Content Development – Visual and Written
  • Promoting Experts as Media Sources and Event Speakers
  • Feature Story Drafting, Pitching and Placement
  • Crisis Management
  • Community Event Staffing and Community Presence
  • Guerilla Marketing
  • Social Media Influencer Campaigns and Tactics
  • Public Opinion Surveys

Design

  • Branding
  • Websites
  • Electronic/Social Media Ads
  • Brochures/Rack Cards/Pamphlets
  • Event Tickets/T-shirts/Giveaway Items
  • Tradeshow Booths/Signage/Materials
  • Photography/Videography (Including Drone)

Traditional Advertising

  • Outdoor/Signage
  • Radio
  • TV
  • Newspaper/Magazine

Electronic Advertising

  • SEO Strategies and Implementation
  • Reputation Management
  • Pay Per Click/Impression Campaigns
  • Geofencing
  • Email Marketing and Advertising Retargeting
  • Mobile App Development
  • Social Media Advertising and Influencer Marketing
  • Social Media Account Growth and Content Development
  • E-Newsletters

Meet The Team

Whitney Waite
President

Whitney brings more than 25 years of strategic communications experience to all TWC campaigns and programs. As a 20-year business owner in New Mexico, a graduate of the University of Miami (Florida), and former Director of Marketing and Public Relations at Florida Southern College, Waite’s lengthy career in communications has been marked by professional projects, education, and family ties in both Florida and New Mexico. Prior to opening the doors at TWC, Waite managed political campaigns and campaign communications for candidates and elected officials running at the local, state, and federal levels. Her unique background and perspective earned her a four-year position as a regular panelist on New Mexico’s PBS public affairs television show “In Focus.” Waite grew TWC from a back-bedroom startup to a multi-million dollar, top-ranked PR company in less than five years. Whitney holds a BA in Political Science and International Affairs from the University of Miami, Florida, and a post-BA teaching certificate from the University of New Mexico.

Jason Marshall
Program Director

Jason began working with The Waite Company in 2013 where he served as the lead account representative for the UNM Medical Group, Rita’s Cafe, Lyft, and the New Mexico Society of Anesthesiologists client accounts, among others. With a strong background in management, direct sales and marketing, he was the perfect fit to become Program Director for The Waite Company’s largest account, the New Mexico Health Insurance Exchange (beWellnm), in 2014 where he managed and led a team of 15+ professional staff members, a dozen product and service vendors, and a multi-million-dollar annual budget. Jason is skilled at recruiting employee and vendor talent and leading a team of diverse players toward the common goal of client satisfaction. With “quality control” as his middle name, Jason oversees and implements the best in social media, earned media, digital and traditional advertising, and outreach campaigns. Jason – dog, reef and soccer-lover – holds a BA in Strategic Communications from the University of New Mexico.

Bob McCarthy
Web and Software Developer

Bob brings more than 30 years of technical leadership and hands-on website development experience to TWC. McCarthy specializes in implementing web-based solutions and data capturing and data mining technologies. McCarthy graduated from New Mexico State University in 1984 with a BBA in Business Systems Analysis and obtained his MBA from the University of New Mexico in 1994. His extensive experience with web development, SEO, and application development, paired with his expert-level knowledge of many software programs, led him to serve as Project Leader, Systems Analyst and Software Engineer at a number of organizations before forming his own business, McBost.com, where he assisted small to medium-sized companies with software development. More recently, Bob served as Senior Software Engineer at Intel Corporation and is currently a Principal Software Engineer at Sandia National Laboratory. Bob is also a part-time instructor at Central New Mexico Community College, where he teaches Beginning Database Design and Introduction to SQL Development.

Kyle Stake
Senior Designer

Kyle joined the Waite Company in 2015 with a mandate to expand the firm’s graphic design department and improve upon its tradition of providing top-notch creative design services for its clients. Stake brings more than 15 years of website design, graphic design, art direction, photography, and production art experience to his position. Innovative, visionary, and bold, his knack for creating memorable imagery makes him a valuable fit for Waite Company clients.

Some of Our Design Work

  • Ferrate Solutions Corp

    Ferrate Solutions Corp

  • NM Business Portal

    NM Business Portal

  • Mother’s Day Whitewater Races

    Mother’s Day Whitewater Races

  • Mark Armijo Academy

    Mark Armijo Academy

  • HOPE Initiative

    HOPE Initiative

  • NMDOH Another Way Campaign

    NMDOH Another Way Campaign

  • New Mexico Public Education Department

    New Mexico Public Education Department

  • UNM Health

    UNM Health

  • Seeker Aviation

    Seeker Aviation

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Contact

Phone: 321.206.0599

PO Box 652
Melbourne, FL 32902

1948 Dairy Road
West Melbourne, FL 32904

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