A Bit About What We Do

The Waite Company is an award-winning, results-driven, strategic communications firm specializing in all aspects of “free” and paid media messaging, public outreach and education, and corporate branding and design. Our specialty lies in finding and recommending the best way for our clients to deliver their messages, and then working with them to achieve measurable results.

Our process is tied to strategic planning, and no method of communication, whether traditional or cutting-edge, is beyond our ability to produce. If your organization is struggling to develop creative, relevant, and timely content, or if you want to pursue a communications strategy that is more flexible, measurable, and perfectly-adaptable to your unique needs and audience, then we may be the right communications firm, for you.

For more information about our writing and content development services, please visit www.5wswriting.com.  For campaigns and communications that benefit the environment, visit www.ecosmartpr.com.

Our Agency Specializes In

Strategic Communications

  • Strategic Planning
  • Message Consulting
  • Budget Development
  • Brand Effectiveness Assessment
  • Message and Brand Delivery Options
  • Visual and Written Content Review and Alignment
  • Fundraising Strategies and Grant and Proposal Development
  • Stakeholder Communications
  • Inter-Agency Message and Process Alignment
  • Political and Government Affairs Consulting
  • Policy Research and Positioning Recommendations
  • Crisis Aversion Strategies

Public Relations

  • Grassroots and Grasstops Public Education and Mobilization Campaigns
  • Coalition Development
  • News Media Relations and Media Training
  • Press Events, Ribbon-Cuttings, Open Houses
  • Content Development – Visual and Written
  • Promoting Experts as Media Sources and Event Speakers
  • Feature Story Drafting, Pitching and Placement
  • Crisis Management
  • Community Event Staffing and Community Presence
  • Guerilla Marketing
  • Social Media Influencer Campaigns and Tactics
  • Public Opinion Surveys


  • Branding
  • Websites
  • Electronic/Social Media Ads
  • Brochures/Rack Cards/Pamphlets
  • Event Tickets/T-shirts/Giveaway Items
  • Tradeshow Booths/Signage/Materials
  • Photography/Videography (Including Drone)

Traditional Advertising

  • Outdoor/Signage
  • Radio
  • TV
  • Newspaper/Magazine

Electronic Advertising

  • SEO Strategies and Implementation
  • Reputation Management
  • Pay Per Click/Impression Campaigns
  • Geofencing
  • Email Marketing and Advertising Retargeting
  • Mobile App Development
  • Social Media Advertising and Influencer Marketing
  • Social Media Account Growth and Content Development
  • E-Newsletters

Some of Our Design Work


(321) 206-0599 • getitdone@5wswriting.com
1900 S. Harbor City Blvd • Suite 220 • Melbourne, FL 32901